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Referrals before we had even finished

Ashley's brand looked homemade and kept attracting clients who wanted a discount. That is a positioning problem, not a design problem.

RebrandMessagingPositioningWebsite copy

Where they started

Ashley had run her event business for years and was genuinely good at it. The problem was that nothing about how the brand presented itself said so. It looked DIY, the messaging did not match the level of service she delivered, and the clients it attracted were the ones asking for discounts. She had started wondering whether to put the business aside entirely.

Before

  • Brand that looked homemade
  • Messaging that did not match the service
  • Attracting clients who wanted discounts
  • Questioning whether to continue

After

  • A clear niche in event design and curation
  • Messaging that matched the premium work
  • The right clients becoming obvious
  • Two referrals generated during the project
2referrals during the engagement
1clear niche found
100%alignment with the right clients

What we built

Why it worked

When your brand looks cheaper than your work, the market believes the brand. Ashley did not need better design, she needed to decide who she was for. Naming the niche is what changed which enquiries came in, and it is why she referred someone new before our final call was over.

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Vertex Strategix LLC, Wyoming, USA +1 (870) 259-6618 hello@vertexstrategix.com