For roofing, solar, HVAC and home services

Stop renting leads that four other contractors already called

A roofing lead genuinely costs $2,280 once you count the estimator's time and the truck roll. A cheap lead that does not close is the most expensive thing you buy.

We only take on businesses we can genuinely help. The call tells us if that is you.

90 seconds

Watch this before you buy another shared lead

Ninety seconds on what a lead really costs you once the estimator and the truck roll are counted, and what we build instead. No pitch in it, just the diagnosis.

Or take the growth scorecard instead
90-second video goes here

Sound familiar?

Shared leads arrive already annoyed

The marketplace sells the same homeowner to four or five contractors at once. By the time you call, they have been phoned three times and they are irritated before you say hello.

Your best leads go cold while you are on a roof

Speed to lead decides who wins. If a homeowner enquires at 2pm and hears back at 6pm, somebody else already booked the inspection. Most contractors lose more at follow-up than at acquisition.

You cannot tell which spend produces jobs

Cost per lead looks fine on the report. Nobody is tracking which campaigns turn into signed contracts, so budget keeps going to the channel that produces the cheapest clicks rather than the most revenue.

What happened when we fixed it

Real accounts, real numbers. Every one of these has a dashboard behind it.

$600K

Solace Roofing in 95 days

They were knocking doors. We built ads, funnel and follow-up as one connected system. Nearly $600,000 in 95 days, more than their entire previous year.

$84K

One Google Ads account

2.08K clicks, 12.28% click-through rate, $84,000 in tracked conversion value from a single search account.

$2.92

Cost per lead on Meta

1,379 leads from one campaign at $2.92 to $8 each, in a market where roofing leads through search average around $228.

See every case study and the receipts →

This is built for you if

What this costs you if you hire it out piece by piece

These are published 2026 rates, not numbers we invented. Look them up.

Senior media buyer, Meta and Google$5,000 / mo
Conversion copywriter on retainer$4,800 / mo
Creative and design, static plus video$2,000 / mo
Funnel and automation builder$2,000 / mo
Someone senior making all four agree$3,000 / mo
Four contractors who have never read each other's work$16,800 / mo

One team. One plan. One number we are accountable for.

Priced after the diagnostic

What you need depends on your market, your average job value and which lever is broken. We scope it on the call and tell you plainly whether your budget is enough to get a real read.

Questions you are probably thinking

How is this different from buying leads?

Shared marketplaces sell the same homeowner to several contractors at once. We build you your own acquisition channel, so every lead belongs to you alone and the follow-up hits within minutes rather than hours.

We tried Facebook ads and got junk leads.

Usually that means the campaign captured curiosity rather than intent, or the follow-up was too slow to catch the good ones. Both are fixable. We build qualification into the funnel and put AI text and call agents in front of every lead, so the ones worth having get booked and the tyre kickers filter themselves out.

We get leads, they just do not convert.

Then traffic is not your problem, and buying more of it makes things worse. That is either a trust problem in your messaging or a leak in your follow-up. The diagnostic tells us which.

How much do I need for ad spend?

It depends on your market. Roofing leads through Google Search average around $228 in some regions, while a well-built Meta campaign can bring qualified leads in under $10. We work out what a real test costs on the call.

Do you help us close the deals?

No. We bring qualified opportunities to your calendar and keep the pipeline full. Closing stays with your team, because that is the part you are already good at.

Vertex Strategix LLC, Wyoming, USA +1 (470) 982-7751 hello@vertexstrategix.com