Customer acquisition costs have risen 222% in eight years. The brands still growing are the ones where email, retention and follow-up carry the weight, so the ads only have to do part of the job.
We only take on businesses we can genuinely help. The call tells us if that is you.
Ninety seconds on why paid acquisition stopped carrying brands like yours, and where the money is actually hiding. No pitch in it, just the diagnosis.
Or take the growth scorecard insteadPaid acquisition now runs 2.4 to 3.1 times blended cost across most categories. If paid is the only channel, every month is more expensive than the last and margin disappears.
A 10% off sign-up with nothing behind it. Customers who bought once and never heard from you again. That database is usually the fastest money in the business and almost nobody works it.
The ad promises one thing, the product page says another, the follow-up email sounds like a fourth company. Buyers feel that gap even when they cannot name it, and they leave.
Real accounts, real numbers. Every one of these has a dashboard behind it.
$7,334 in, $104,683 out. $14.27 back for every dollar spent, on a brand that had never run structured paid acquisition.
Sports and Performance Brand had a list that had gone completely cold. 82% open rate, 51% click rate, revenue from people they had already paid to acquire.
One Meta campaign, 1,379 leads at $2.92 to $8 each, in a market where the average sits closer to $228.
These are published 2026 rates, not numbers we invented. Look them up.
One team. One plan. One number we are accountable for.
What you need depends on which lever is broken and where the business already is. We scope it on the call and tell you honestly whether the numbers work at your current stage.
Then the question is what happens after the click. Most brands we look at have competent media buying sitting on top of a leaking funnel and a list nobody works. We can audit that on the diagnostic and tell you whether the problem is actually the ads.
It depends on your margin and your average order value. A 20% margin brand needs a 5x return just to break even, a 50% margin brand breaks even at 2x. We work out what a real test costs on the call, and if your budget is not enough to get a meaningful read yet, we say so.
Yes. Static and video, tested properly against real budgets rather than one ad running on hope. Creative is usually the biggest lever in a paid account and the one most brands under-invest in.
That is often where we find the fastest money. Reactivating a database of past customers costs nothing in media and frequently outperforms the paid campaigns running alongside it.
Reactivation and follow-up can move within weeks because the audience already exists. Paid acquisition takes longer, because building demand among people who are not ready yet is what makes the ready-now campaigns cheaper later.